About
In Colombia, corporate information exists and is public — but it is scattered across forms, flat files and portals that do not talk to each other. WiseData consolidates it, normalizes it, and publishes it in a form you can actually use.
How we think
We work with the knowledge pyramid (DIKW: data, information, knowledge, wisdom). Each level gives meaning to the one below, and each has its own WiseData tool.
What it means for your company, your client or your project, and which decision to make.
Consulting and PMone →Volume retail lives on thin margins; pipelines charge for a network that is already built.
Analysis and sector editions →D1 keeps 1.9 pesos of every 100 it sells; Cenit keeps 76.
Company History dashboard →D1 sold 21.56 trillion pesos in 2025, according to its Supersociedades filing.
Free search tools →Most people stop at the data. Our job is to climb the pyramid with you.
Who we are
WiseData was founded by two engineers who spent most of their careers inside banks: in operations, projects, regulatory risk, technology infrastructure and data analysis. We know how a decision gets made in a committee because we have spent years preparing what goes in front of those committees.
Founding partner · Data and projects
Electronic and telecommunications engineer with a graduate specialization in Project Management (EAN). He has 20 years of experience, 15 of them in financial services, across international banks, local banks and a credit bureau. He led more than 20 projects, from consumer-banking operations to process automation, and built the BI and sales-forecast models for 8 Latin American countries.
Founding partner · Technology and PMO
Electronic engineer (Universidad Distrital) with a graduate specialization in Technology Management (EAN) and a master’s in Artificial Intelligence and Big Data. He is a Certified ScrumMaster. He has 20 years in technology and projects in telecommunications and at international and local banks, with more than 20 projects led, and today is a PMO technical lead. He spent 6 years teaching financial mathematics and strategic planning at university.
40+
years of combined experience
30+
years in the financial sector, across international banks, local banks and credit bureaus
50+
projects led between the two of us, including process automation
6
years teaching financial mathematics and strategic planning at university
Background
What we do
We take a cut of official data, explain it, and leave the dashboard and the file behind so anyone can verify it.
One queryable profile for every reporting entity, with its numbers and its sector benchmark.
When an organization needs the cross-reference with its own data, we set it up as a project.
Working principle
Every publication names its source, its cut-off date, and the criteria behind it: which rows were dropped, how the periods were paired, which codes failed to match. If a figure has a defect at the source, we say so instead of papering over it.
